We design our own flooring. Our lines include SPC, WPC (coming soon), glue-down LVP, laminate and the accessories that come with them. We hold every tier to the same standard from Essentials to our newest line.
How We Got Here
Deacon Floors is a family-owned flooring producer founded by industry veterans built on ensuring entry-level products don't feel like a compromise. We design SPC, WPC (coming soon), glue-down LVP, laminate and the accessories that go with them. That’s why we like to introduce most customers to our Essentials Collection first.
One hero product doesn’t make us different. It’s the fact that we apply the same level of quality and care across every tier and every relationship on products we design and sell ourselves.
Every Deacon floor begins with our own specs. We decide what goes into each plank, including the core, the wear layer and the finish. We test it before it reaches a dealer.
It’s what being a flooring producer means to us. We’re accountable for our products from first spec to last plank. When a dealer or homeowner has a question, we can answer it. When we tell you a floor is built right, we mean it from the ground up.
Our Core Values
We hold every tier, every relationship and every floor we make to the same standard. These are the values that make that possible:
We thoroughly vet all of our products and hold all of them to the same standard. You won’t find these looks and features on every shelf.
Get full transparency about all of our products. We don’t oversell.
With us, you can always expect attentive service and clear communication every step of the way.
It's the reason we do things the way we do, not just a headline we lead with.
Every relationship we build follows the same standard as every floor we make. When you reach out, you get a real answer from a real person without the runaround. If something needs fixing, we handle it directly and quickly whether you’re a homeowner with a question or a dealer managing a job.
That’s not a slogan. It’s how we operate with everyone who chooses Deacon.
