We make our own flooring. Our lines include SPC, WPC, glue-down LVP, laminate and the accessories that come with them. We hold every tier to the same standard from Essentials to our newest line.
How We Got Here
Deacon Floors is a family-owned flooring producer built on ensuring entry-level products don't feel like a compromise. We make SPC, WPC, glue-down LVP, laminate and the accessories that go with them. That’s why we like to introduce most customers to our Essentials Collection first.
One hero product doesn’t make us different. It’s the fact that we apply the same level of quality and care across every tier and every relationship on products we make and sell ourselves.
In this industry, a true distributor sells someone else’s product. We don’t. We make our own. Every plank, every core and every finish is all us. When we say a floor is built right from ground up, we mean it.
This isn’t just a label swap. It’s the difference between reselling what a bigger company made and standing behind a product we designed and manufactured ourselves. It’s the reason we compare ourselves to the largest producers in the category, not regional resellers. That’s how we’re built.
Our Core Values
We hold every tier, every relationship and every floor we make to the same standard. These are the values that make that possible:
Essentials meets the same standard as every other line, full stop.
Our products look distinct and are dependable in how the business operates.
Pricing and claims tell the truth about the product and don’t oversell.
We provide attentive service, clear communication and a quick resolution when something goes wrong.
It's the reason we do things the way we do, not just a headline we lead with.
Every relationship we build follows the same standard as every floor we make. When you reach out, you get a real answer from a real person without the runaround. If something needs fixing, we handle it directly and quickly whether you’re a homeowner with a question or a dealer managing a job.
That’s not a slogan. It’s how we operate with everyone who chooses Deacon.
