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Our Story

Our Story

Over three decades of flooring success led to us asking a question: why can’t we curate the finest flooring materials, thoroughly vetted for durability, aesthetics, and quality, while maintaining affordability?

The answer is: we can, and that is what we’ve done.  We only sell floors that we would be happy to put in our own homes.  Deacon is a family business that was built on a guiding principle: “Customers First”.  We succeed when our customer succeeds, whether that be the dealer selling our product, or the end consumer making our floors part of their home.  Our goal is to build trust in our customers, not just in our fantastic products, but with our service and dedication to the people we do business with.

Nestled in coastal Charleston, SC, we draw inspiration from the sea breeze and the warmth of the southern sun. Our location isn’t just a dot on the map; it’s part of our identity.

This is Deacon Flooring—where passion meets purpose, and every floor tells a story.

Our Collections

Essential Escapes

Essential Escapes

A click LVP made with a stone polymer core. Strong and durable, Essential Escapes is made to look great, and stand the test of time.

Technical Specifications:

  • Total Thickness
    5 mm
  • Wear Layer
    12 Mil Wear Layer
  • Click Style
    Uniclic Locking system
  • Underlayment
    1 mm Embossed Pad
Essential Luxury

Essential Luxury

The next step up from Escapes. Essential Luxury, with a 5.5 mm core and a 20 mil wear layer, can stand strong even with heavier foot traffic.

Technical Specifications:

  • Total Thickness
    5.5 mm
  • Wear Layer
    20 Mil Wear Layer
  • Click Style
    Uniclic Locking system
  • Underlayment
    1mm IXPE
Lamination

Cypress Grove Waterproof Laminate

Cypress Grove is not the laminate of past. With a 36-hour water resistant core, and wax impregnated edges, don’t worry about a spill ruining your floor. This laminate has excellent scratch resistant and a beautiful real-wood look and feel.

Technical Specifications:

  • Total Thickness
    12 mm
  • AC Rating:
    AC4
  • Click Style
    Uninlin Locking system
  • Underlayment
    2 mm IXPE
SORA

SORA

SORA is everything you could ask for in a floor. With beautifully clean styles, modern colors, pillow bevel, EIR embossing, and diamond dust coating, SORA stands out from the pack in every way.

 

Technical Specifications:

  • Total Thickness   6.5 mm
  • Wear Layer   22 Mil Wear Layer
  • Click Style     Uniclic Locking system

 

 

Frequently Asked Questions

How can I put a Deacon floor in my home?

We only sell our product through authorized dealers. Please reach out through our contact form and we can get you in touch with a local dealer.

I’m a flooring dealer, how do I go about placing a first-time order?

Give us a call, send us an email, or register an account online and we will get you set up and get your order ready!

How long will my order take to ship out?

We pride ourselves on our quick turnaround times. 99% of our orders get shipped out on the day of order or next business day. Exact shipping times vary based on location.

How does Deacon deliver an order?
We use common LTL Carriers to ship our products to the dealer’s warehouse. We also allow pickup from our Charleston warehouse from an authorized dealer.
What is the quality of Deacon’s flooring products?
We do thorough, on-site research and vetting at the factories where our floors are made our factories to make sure we only sell high quality products that we would put in our own homes. We make sure that only top-notch source materials are used in all our products.