
Our Story
Over three decades of flooring success led to us asking a question: why can’t we curate the finest flooring materials, thoroughly vetted for durability, aesthetics, and quality, while maintaining affordability?
The answer is: we can, and that is what we’ve done. We only sell floors that we would be happy to put in our own homes. Deacon is a family business that was built on a guiding principle: “Customers First”. We succeed when our customer succeeds, whether that be the dealer selling our product, or the end consumer making our floors part of their home. Our goal is to build trust in our customers, not just in our fantastic products, but with our service and dedication to the people we do business with.
Nestled in coastal Charleston, SC, we draw inspiration from the sea breeze and the warmth of the southern sun. Our location isn’t just a dot on the map; it’s part of our identity.
This is Deacon Flooring—where passion meets purpose, and every floor tells a story.
Our Collections

Essential Escapes
A click LVP made with a stone polymer core. Strong and durable, Essential Escapes is made to look great, and stand the test of time.
Technical Specifications:
-
Total Thickness5 mm
-
Wear Layer12 Mil Wear Layer
-
Click StyleUniclic Locking system
-
Underlayment1 mm Embossed Pad

Essential Luxury
The next step up from Escapes. Essential Luxury, with a 5.5 mm core and a 20 mil wear layer, can stand strong even with heavier foot traffic.
Technical Specifications:
- Total Thickness5.5 mm
- Wear Layer20 Mil Wear Layer
- Click StyleUniclic Locking system
- Underlayment1mm IXPE

Cypress Grove Waterproof Laminate
Cypress Grove is not the laminate of past. With a 36-hour water resistant core, and wax impregnated edges, don’t worry about a spill ruining your floor. This laminate has excellent scratch resistant and a beautiful real-wood look and feel.
Technical Specifications:
- Total Thickness12 mm
- AC Rating:AC4
- Click StyleUninlin Locking system
- Underlayment2 mm IXPE

SORA
SORA is everything you could ask for in a floor. With beautifully clean styles, modern colors, pillow bevel, EIR embossing, and diamond dust coating, SORA stands out from the pack in every way.
Technical Specifications:
- Total Thickness 6.5 mm
- Wear Layer 22 Mil Wear Layer
- Click Style Uniclic Locking system
Frequently Asked Questions
We only sell our product through authorized dealers. Please reach out through our contact form and we can get you in touch with a local dealer.
Give us a call, send us an email, or register an account online and we will get you set up and get your order ready!
We pride ourselves on our quick turnaround times. 99% of our orders get shipped out on the day of order or next business day. Exact shipping times vary based on location.